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Identifying Your Customer


Identifying your customer seems pretty easy, right? Not necessarily! In an industry where any business could be a potential customer, you need to take a step back and plan your strategy. In the surveillance/security business the world is wide open, but where do you start?

Going Deep!


Welcome again!
One of the trends that has been happening over the last 5 years is companies “going deeper” with their existing customers. If you are unfamiliar with the phrase “going deeper”, I am referring to the idea of offering more products and services to existing customers. Companies are finding out that the cost of acquiring [...]